Tag Archives: community

10 Reasons Why Marketers Should Care About Mobile

10 Reasons Why Marketers Should Care About Mobile. According to a post in 2010 by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile. Below is a summary of the 10 reasons why mobile should be on your radar. Continue reading

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Laphroaig: community building meets loyalty management

Blog van Frans Jan Boon – Molblog – 7 November 2010 “It’s a great pleasure to officially welcome you as a Friend of Laphroaig”. Met deze woorden heet de Schotse whisky destilleerderij Laphroaig mij welkom als de nieuwe eigenaar van … Continue reading

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